Deconstruction of film poster

• Quote from respective source reinforces how relevant and trustworthy the quote actually is.  
• Important words in the quote are bolder for emphasis. Words that stress on how scary the film is to reinforce how much so it is, saving the viewer from reading too much that isn't important.  
• The font from the trailer Is reused to add recognisability. 
• The eyes of the child are strange, eyes are an important part to create a relationship or a feeling of emotion and yet they are blocked which is even more unsettling. Where the mode of address is direct, it's almost like he is hypnotising us. 
• The eyes are covered with white which stands out stark against the black background and emphasises on them. They become a focal point and right in the centre of the page, it really brings your attention to them and as they are scary, it really adds to the horror aspect.  
• The house in the background looks like a common one in suburban USA, a family house but the windows are dark, you can't see in while the outside is light. It creates a mystery as to what is inside the house.  
• There is a viegnette affet whih makes it feel the like darkness is creeping in from around the edges of the image and this emphasises his eyes even more. It also brings attention to his face as a whole, framing the child. He is important, he is alone on the page, central and with direct address. We know he is key. The shot type is a close up of him, it really foces on his face and expression. 
• Even stranger about his expression, he lacks one. His face seems vacant and the lack of eyes really supports this. He is not snarling or looking threatening to the viewer but that a lot feels worse. He is blank and as a result, we have no idea what this important child is thinking, planning.  What part he plays.  
• The lighting on him is high contrast, we see large highlights and low lights. It creates and almost ethereal look to him especially against a more flat background. It seems more spooky. 
• There appears to be a shadow in the window of the house over the boy's shoulder in a  room upstairs which we presume then to be a bedroom. We then assume to what the actual plot is. I the child is the horrific being or whatever is in the window. It leads us to be curious of the plot and ask more questions.